Edicion digital



Mariela Mociulsky CEO of Trendsity and president of SAIMO presented in La Nación on September 9 at a live digital event on “Companies: Traversing the Now. Planning the after and delineating the afterlife ”. He explained what are the new fears of Argentines and what customers expect from brands: safety and responsibility. "Brands will be evaluated by how they take care of their customers and their employees," emphasizes Mariela.

More info click here.  LINK


Keep putting your ear to actively listen to what is happening and what people are feeling. With its People Pulse study, it is helping clients such as Coca-Cola and Unilever to understand how the new normal is shaping up and how the Covid context impacts on shopper routines and category use / consumption; understanding even the differences between regions that are in different phases of opening. More info: LINK

In a complex and constantly changing world, he contributes his experience and knowledge in the application of methodologies to measure what is important for each client, thus helping him to make timely decisions. They have teams of qualified and committed interviewers that cover the entire Pampean and Patagonian region.

More info: LINK


Incorporated Eye tracking technology, Implicid Test & Sentiment Analysis for the Advertising evaluation (print & video); Evaluation of Packaging and websites among other alternatives. With this acquisition, it reaffirms its commitment to innovation in the search for solutions for its clients.

More info: info@intermarketresearch.com.ar


Paula Magariños, co-director of Punctum participated in the first meeting organized by SAIMO and the Faculty of Social Sciences of the UBA. There he delved into the link between decision-making on intra-household consumption, care tasks and the role of brands. Clicking here you access the chat. LINK

Paz Mayoral joins Quiddity, from the Untold_ ecosystem, as Strategic Client Director of Argentina. He specializes in business management and development, consulting and client service. It comes from IPSOS and has a 20-year background in market research. He worked for clients such as: ABInBev, Nestlé, Bimbo, AXION Energy, Ferrero, McDonald’s, Unilever, L’Oréal, Molinos and GSK, among others.

More info: LINK


With its Online methodology, it allows conducting surveys where the panels have low scope. They can study online in Paraguay, Bolivia, Uruguay, Ecuador and in any province in the interior of Argentina. More info:  LINK


It offers a new service: the design, programming and calculation with the MAXDIFF technique.

More info: smr@sipered.com



It is a regional consulting firm specialized in electoral campaign strategy, public opinion research, direct and digital communication, standing out as a Facebook and Google agency. They have more than 12 years of experience in the national and international market providing comprehensive advice, focusing on the client's objectives. Get to know them. LINK


Ximena Díaz Alarcón and Ramiro Fernández, founders of YOUNIVERSAL, were speakers along with Lorenzo Preve, an expert in risk scenario and Sean Summers, CMO of Mercado Libre in the event CONECTADOS: How we prepare for the next pandemic, organized by Circulo DIRCOMS and Consejo Profesional of RR.PP., to reflect on the tendencies and implications in branding from the changes that have arisen in the new normality. More info: LINK

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