“I’m no longer as naïve as I was in 2001. I’m not so gullible.”   (Older Adult Citizen, premium brands consumer, middle class, born Buenos Aires City.)   We Argentineans know, on the most part, what it is like to experience a crisis. We have learnt to build a historic memory based on this experi ...

How was it and when was your first approach to ESOMAR?   From the beginning of my career I had contact with Esomar. Initially, by the Congress and its quality of presenters. Subsequently, when I entered the world of market research, due to its guidelines, code of ethics and quality standards that differentiated companies and professional ...

D.I.M.M.  contacted references from the region to consult them about a recurring theme in our industry: why research agencies, which advise their clients on marketing issues, do not deal with the same effort in the marketing of their own brands or products.   Alex Garnica Executive Director ARIA   I think that the ...

We share with you the opinions of the referents of the different chambers of the region in relation to the role of the local associations or chambers in each country and in the region. Julio Fresno Aparicio from CEIM Argentina, Valeria Cox from AIM Chile, Leandro Izquierdo from ACEI Colombia and Urpi Torrado from APEIM Perú.   Urp ...

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