Nacho Cárdenas, Coordinator of the Events Committee, and Gregorio de Villa, president of AMAI, opened this latam event. Gregorio focused on the fact that there is a lot of information automatically available to everyone, and that the challenge is to understand the reason for the behaviors. Success will come from how we use available informat ...
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After carrying out a research project among the Argentine population, Quiddity, the research + Big Data agency, which is part of the Untold ecosystem, observed that even the most routine, day-to-day habits like the purchase of household products have been altered. Today, it is safe to say that 2 out of 3 people have changed their usual place of pur ...
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Our surveys are online, and they are also probabilistic. Is that possible? Probabilistic online surveys? We can safely say yes, since we work with a simple random sample from the universe, which in this case are social networks users, and other online diffusion tools. This is perhaps the biggest difference from panels, as we avoid self-sele ...
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DIMM: Did you know since you were studying that you wanted to focus your profession towards market research, or how did it come about? María Braun: I studied sociology at UBA, and from the first moment I was oriented towards academic research and teaching. Exile to Brazil in 1976 led me to connect, for working reasons, with market research. ...
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This interesting debate took place within the ESOMAR INSIGHTS FESTIVAL in a block in Spanish dedicated to the region.   Begoña Fafián, LATAM Human Insights Senior Director, Coca-Cola Company. Urpi Torrado, CEO of Datum and representative of ESOMAR in Peru. Mariela Mociulsky,CEO of Trendsity and President of SAIMO. ...
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  DIMM: What can you tell us about Neuroscience in general?   David: Neuroscience is really about looking at the brain, trying to understand why people think certain things in relation to what happens in the brain. The idea is that a lot of what we say, a lot of what we do, a lot of what we feel is caused by things that happ ...
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According to Schumpeter’s theory , innovation processes and technological progress are the main engine for economic development. Also, he stated that the businessman is an active agent in the economic progress, all begins with him (her) and he (she) is who is in charge of planning and carrying out processes, helped by technology.   ...
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