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WonderPanel
Quality Latam

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SAIMO festeja  sus 25 años
SAIMO celebrates its 25 years

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#IDEASAMAI2021

Nacho Cárdenas, Coordinator of the Events Committee, and Gregorio de Villa, president of AMAI, opened this latam event. Gregorio focused on the fact that there is a lot of information automatically available to everyone, and that the challenge is to understand the reason for the behaviors. Success will come from how we use available informat ...
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#IDEASAMAI2021


2021. Momento de barajar y dar de nuevo (una vez más)
Time to start over (yet again)

After carrying out a research project among the Argentine population, Quiddity, the research + Big Data agency, which is part of the Untold ecosystem, observed that even the most routine, day-to-day habits like the purchase of household products have been altered. Today, it is safe to say that 2 out of 3 people have changed their usual place of pur ...
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2021. Migration to online: a one way way

Our surveys are online, and they are also probabilistic. Is that possible? Probabilistic online surveys? We can safely say yes, since we work with a simple random sample from the universe, which in this case are social networks users, and other online diffusion tools. This is perhaps the biggest difference from panels, as we avoid self-sele ...
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2021. Migración a online: un camino de ida


2021. Primeros Pasos. María Braun
2021. First Steps. María Braun

DIMM: Did you know since you were studying that you wanted to focus your profession towards market research, or how did it come about? María Braun: I studied sociology at UBA, and from the first moment I was oriented towards academic research and teaching. Exile to Brazil in 1976 led me to connect, for working reasons, with market research. ...
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ESOMAR INSIGHTS FESTIVAL: TRACK LATAM

This interesting debate took place within the ESOMAR INSIGHTS FESTIVAL in a block in Spanish dedicated to the region.   Begoña Fafián, LATAM Human Insights Senior Director, Coca-Cola Company. Urpi Torrado, CEO of Datum and representative of ESOMAR in Peru. Mariela Mociulsky,CEO of Trendsity and President of SAIMO. ...
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ESOMAR  INSIGHTS FESTIVAL: TRACK LATAM


2021/09/ 21 ESOMAR INSIGHTS FESTIVAL. Track Latam
2021/09/ 21 ESOMAR INSIGHTS FESTIVAL. Track Latam

Women Panel: Begoña Fafián, LATAM Human Insights Senior Director, Coca-Cola Company. Urpi Torrado, CEO de Datum and ESOMAR representative in  Perú. Mariela Mociulsky, CEO of Trendsity and president of SAIMO. Lina Roncancio, Regional Director Consumer Insights LATAM, Netflix.   Empowered women ...
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Markets are Conversations: the power is getting back to People! Laurent Flores, ESOMAR

It seems that the Internet and now social media have made WOM the focus of attention for marketers, but is it really new, was wom born with the web 2.0?   Yes, it’s true that since the early days of the so called web 2.0 in 2005-2006, there has been a renewed attention and interest toward wom. It all started with “buzz” ...
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2021. Nueva Presidenta en ESOMAR
2021. New President in ESOMAR

DIMMenSION: Kristin, as the new ESOMAR president, which are your main priorities to focus on in these two years? Kristin:  Last Friday we have met with all council members and reviewed our first of two main objectives – Growth and Access & Engagement. As you can imagine ESOMAR, as almost every company and everyone has been hardly ...
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2019. Once again, crisis. Imageries of a sustainable future.

 “I’m no longer as naïve as I was in 2001. I’m not so gullible.”   (Older Adult Citizen, premium brands consumer, middle class, born Buenos Aires City.)   We Argentineans know, on the most part, what it is like to experience a crisis. We have learnt to build a historic memory based on this experi ...
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2019. Crisis otra vez. Imaginarios hacia un futuro sostenible


2019. Un presidente de habla hispana en ESOMAR. Joaquim Bretcha
2019. A spanish - speaking new president at ESOMAR. Joaquim Bretcha

How was it and when was your first approach to ESOMAR?   From the beginning of my career I had contact with Esomar. Initially, by the Congress and its quality of presenters. Subsequently, when I entered the world of market research, due to its guidelines, code of ethics and quality standards that differentiated companies and professional ...
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2019. A new presidente at SAIMO

  Mariela Mociulsky assumed the presidency of the institution on May 8 th for a period of two years, after the Assembly unanimously decided to support her nomination. In this interview Mariela tells us the main axes that will guide her management. DIMM: How and when was your first approach to SAIMO? Mariela Mociulsky: My first app ...
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2019. Una nueva presidenta en SAIMO


Punctum
Quiddity
Pull Market
Latam Research Group
Cecilia Mara Lugano
Procesos Estadsticos
NHG Consultora - DBCOM S.R.L.
CIO
AZI
Jimena Bustos
CYSNA. Chaco
Bla! Contact Group
Vernica Marino
Susana Marquis.  La investigacin que inspira
Traverso & Asociados
InData Research
ARIA
CIEM ARGENTINA
ABEP
AIM
ACEI
AIMOPE
AMAI
APEIM
CEISMU
AVAI
ESOMAR